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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic
Details

Topic 1

Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.

Topic 2

Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.

Topic 3

Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.

Topic 4

Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.

Topic 5

Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.

Topic 6

Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.

Topic 7

Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q174-Q179):

NEW QUESTION # 174
LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
Choose 2 answers

A. Capture complete demographic information about an anonymous visitor.
B. Trigger page actions to occur when a prospect visits a certain URL.
C. Associate visitor activity to a prospect on form submission.
D. Track the prospect's click path through the website's content.

Answer: B,D

NEW QUESTION # 175
LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.
What can they consider doing to accomplish this goal?

A. Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.
B. Create a custom email preference center page.
C. Remove the global opt out link from marketing emails.
D. Minimize public lists used in marketing emails.

Answer: B

NEW QUESTION # 176
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

A. "Not you?" Link
B. Kiosk/Data Entry Mode
C. ReCAPTCHA
D. Progressive Profiling

Answer: B

NEW QUESTION # 177
There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time

A. False
B. True

Answer: A

NEW QUESTION # 178
Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend

A. Static list
B. Test list
C. Static list or Dynamic, both list can be used
D. Dynamic list

Answer: C

NEW QUESTION # 179
......

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